037: Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media

Written By Rhodes Perry

Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Today, he empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today.

This Episode is Sponsored By

·      Rhodes Perry Consulting, LLC

·      Register for the Executive LGBTQ A-Z Mentorship Program

·      Learn about Diversity, Equity, & Inclusion Solutions & Get a Free Gift 

Questions Answered in this Episode

·      Who is Matt Skallerud, and what does his business do?

·      Why did Matt get involved in the LGBTQ online industry in 1995?

·      What are some of the lived experiences acquired from being LGBTQ that Matt attributes to helping his company crush it in business?

·      How can you get in touch with Matt?

Resources Shared in this Episode

·      Visit Pink Banana Media’s Website

·      Follow Matt on Twitter

·      Join Matt’s LinkedIn Network

The Out Entrepreneur Community

·      The Out Entrepreneur Facebook Community

·      Join the #OutEntrepreneurPodcast Revolution!

·      Listen, Download, & Subscribe on iTunes 

Rhodes’ Top 3 Recommended Resources

1. Acuity Scheduling is a wonderful system for solopreneur’s and those looking to maximize staff time on the tasks that matter most. Let Acuity take care of the scheduling, and enjoy the first month free when you visit: https://goo.gl/Cduy4a

2. Quickbooks Self-Employed software will take care of everything from tracking trip mileage to managing your quarterly taxes. If you’re considering a simple bookkeeping solution look no further! Try Quickbooks today, and enjoy 50% off of your first 6 months when you visit: http://fbuy.me/excvF.

3. FreshBooks cloud accounting is a great resource if you’re exchanging time for money and you need a simple solution for tracking project hours, invoicing clients, and managing payments. Consider trying FreshBooks for one month of free service when you visit: https://goo.gl/Z6vFBt.  

Rhodes Perry

Rhodes Perry, MPA is an award-winning social entrepreneur, best-selling author, and keynote speaker. He helps leaders build belonging at work to achieve industry breakthroughs. His firm offers transformative leadership development, change management, and capacity building solutions for senior executives focused on advancing their organizations’ diversity, equity and inclusion (DEI) commitments. Nationally recognized as a LGBTQ+ thought leader, he has two decades of government and nonprofit experience having worked at the White House, PFLAG National, and the City of New York. Media outlets like Forbes, The Wall Street Journal, and the Associated Press have featured his powerful work as a (DEI) influencer.

http://www.rhodesperry.com
Previous

038: Embrace Being an Out Boss & Leverage the Power of the Rainbow Family with Tammi Wallace, Founder of EnFocus Strategies
Next

036: Consider Joining the Podcast Revolution and Find Your Magic Middle with Christy Haussler, Team Podcast Founder